Tosú. Irish for beginning.

Start your AI journey with us.

Most organisations don't have an AI problem. They have a decision problem — too many vendors, too many claims, and no independent way to tell which are worth the money.

Tosú Advisory sits on your side of the table.

The gap
Vendors know their product. You know your business. Nobody in the room knows both.

That gap is where budgets go quietly missing — in pilots that never scale, licences nobody uses, and contracts written for the seller's risk rather than yours.

We close it. We've spent fifteen years on the vendor side of enterprise AI. We know how the deals are built, how the pricing works, and which questions change the answer.

What we do
1.

Decide

Work out what AI is actually worth to your business — and where it isn't worth doing at all. Fixed scope, fixed fee, a clear answer in weeks.

2.

Buy

Choose the right vendor and hold the commercial line. Requirements, shortlists, pricing models, contract terms. You get an advisor with no product to sell.

3.

Prove

Get the first deployment live and show the result. Delivery leadership, adoption, measurement — the part most projects skip.

15 years on the vendor side of enterprise AI and technology

Cisco · Google · Microsoft — programmes delivered for and with all three

2,000 sales engineers across 42 countries — the scale of the AI programme most recently led

Local Enterprise Office Longford — appointed to the digital transformation panel

Common questions

What people usually ask first

The first decision is the expensive one.

Make it with someone who has sat on both sides.